Recommendations

Use Effective Delegation Strategies

• Consider adding more workers to the team to distribute tasks 

  • Team members should be diligent and trustworthy

• Take advantage of each employee's strengths to get the best level of performance

  • Team members should take an online strengths test to determine where they work best

• Stay involved in all aspects of the business and form clear, precise expectations for team members.

  • Create positions with specific responsibilities

  • Connect with team members weekly to reinforce current objectives 

 

Create Social Media Content to Expand Your Community

• Utilize video content to capture your audience attention

  • Consumers prefer to gather their information through videos rather than reading.

• Make videos that are 30 seconds or less

  • Continue using social media platforms like TikTok or Instagram to create this content.

  • Focus your short videos on displaying the types of cookies you have and how they are made. 

 

Apply Viral Marketing Strategies

• Market product as central to symbolic, psychological and cultural meanings.

  • Emphasize the business’s slogan.

  • “Bringing people together one cookie at a time”

• Increasing cultural awareness 

  • Emphasize the cultural meaning behind the name of the brand.

  • Explain what inspired the different flavors.

 

Prioritize Use of Order Tracking Management & Organization

• Select an order tracking system software

  • To boost accuracy and minimize human error

• Organizing Management of Orders

  • Open up time for more important tasks

  • Allow software to track work

  • Avoid unnecessary customer service problems​​

• Use of Overhive: Order tracking software

  • Great customer service

  • Simple to use

  • Relatively cheap in comparison to other software tracking systems

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Make Use of Search Engine Optimization

• Create regular and engaging content to improve off-page optimization

  • Regular posting on social media is not enough

• Enhance on-page optimization elements by revising website elements and code

  • These are website elements that can improve online visibility

• Choose a handful of main keywords that showcase and represent Salamat Cookies

  • Use unique keywords to avoid high competition in search results

• Take advantage of long tail keywords

  • These form 70% of all searches

  • They can boost traffic from search results