Executive Summary

Salamat Cookies seeks to expand their small business to unite the Filipino community together in appreciating and sharing the joy of eating cookies. As a team, we have dedicated research in specific demands that will drive Salamat as a company in the direction of reaching this overall goal.

This report displays thought-out strategies including delegation, viral marketing, prioritization of social media platforms, search engine optimization, and the back-end management of order tracking organization, all to ultimately guide Salamat Cookies' expansion. In doing so, the team crafted sections including research methodology, analysis, recommendations, review of literature and an appendix.

Key Findings:

Assigning subordinate responsibilities opens time for other opportunities.
Viral marketing spreads like a virus.
Sharing video(s) is in direct correlation with increased company sales.
Social media builds relationships and facilitates internal and external communications.
Use of unique phrases and content aids in improving the search engine’s results.
Organization of order tracking opens time and directly correlates with customer satisfaction.

Brief Recommendations:

Delegation of tasks based on worker-capability.
As an extremely low-cost strategy, viral marketing enhances exposure.
Shortly formed videos connect the audience and establish branding.
Relationship building through the use of social media.
Search engine optimization to increase online traffic.
Select order tracking software for organizational purposes.